Advertising Is in Relation to Graphic Design

What is advertising design? Advertising design consists of artwork created specifically for the promotion of products or services.

Graphic design will focus a little more on logos, typography, signs, and etc. While advertising design is solely made to sell a product or service. Penji offers both.

Advertising design and graphic design have many similarities but tend to overlap in certain areas. Graphic designers are professional creatives, they use their skills to represent brands. Whereas advertising design can be considered a hybrid of marketing and design.

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What is advertising design?

Advertising design involves the creation of visuals solely for a particular brand to promote its products and services. Graphic designers are typically hired to create these advertising designs with varying rates.

Examples of ad designs:

Volkswagen Beetle

This is an example of using only your product's primary features and benefits. The Volkswagen Beetle became part of American history being one of the smallest cars manufactured. The ad shows a small Beetle in a large white space to showcase its appearance. The visual is then complemented with a copy that says, "Think small."

Chobani Oat Milk

Instead of saying the classic catchphrase "Got milk?" Chobani wrote "Almost Milk Mustache?" instead. Chobani is a brand that sells milk without dairy such as oat milk. Poking fun at your audience will make your brand more appealing.

Apple Travis Scott

Apple took its iPhone campaign to the next level by working with celebrities playing live in concerts. The photographers used the iPhone to capture amazing photos. For brands with stellar products, that's enough to keep viewers hooked.

Now that you have an idea of what advertising designs are, these are the differences between advertising design and graphic design:

Creative Freedom

Graphic designers are able to express their creative side in their work. There are many different fields of design to work on:

editorial design
illustration
identity (logo and branding) design
icons and pictograms
typography
interface graphics and elements
big print items such as posters and billboards
signs
packaging etc.

Advertising design requires a more strategic approach rather than being solely creative.

Ad designs can be fun but they must look professional.
Must include a benefit to the product or service.
Ad designs are created as a sales tactic and are used for that purpose only.

Different Approach to Research

Graphic designs work with images and texts in order to create visually appealing brand assets. Brochures, logos, advertisements, and websites are just a few. But there is a lot of pre-planning to do before designing.

Graphic designers go through a process, and allow us to explain the steps in detail.

Building Wireframes

When we talk about wireframes, this is a way of showing a design but in low fidelity. Think of it as a blueprint of the building. No one would want to start a big project right away. Instead, they want to see the plan first. Similar to graphic designs, you can also plot the structure and leave all the colors and other design elements for the next step.

Creating Comprehensive Layout

This is also known as comp in the design world. Here, the page layout is presented to decision-makers. You can say that this is the final draft for your actual layout. It makes it easier to create changes when you have this at hand, making the next step more seamless. You can infuse more of your creative ideas here.

Developing Prototype

And lastly, you may now develop a prototype wherein you can test your design ideas and see if it will work best for the market. From here, you can quickly improve the design based on suggestions and professional feedback.

It is encouraged to take all the design steps without skipping anything. For others, that might be a waste of time. But with proper structure and 'blueprint,' it's easier to finetune the project.

On the other hand, advertising design takes various things into consideration before starting a project. This includes the following:

market research and positioning
value proposition
project scope
consumer research

                                                    Generate leads the most obvious way
                Your next ad will do well...if the design is right.
                I need this!

Difference in Priority

Graphic design has a huge contribution to marketing and tends to help with sales conversion.

Enhances company values
Gives businesses a personality to help connect with consumers
Attracts a broad audience through aesthetics

Advertising design does not focus on the technical aspect of design. So, their intentions for ads are to introduce a beneficial product or service and convert customers.

Create designs for a call-to-action plug
Ads are used as a communication tool to consumers for their product or service
Advertising will be based for more on TV, radio, and other forms of media, including copywriting

Difference in Style

Graphic designers work with various design elements to create visually appealing work. So, they strictly focus on graphic representation of a business' core values.

Graphic design emphasizes typography. So, they know the difference between: Sans Serif and Serif
They put careful detail on letter spacing and line height ratio
Graphic designers create contrast through: Color, tone/value, size/shape, and direction

Advertising design works towards a more direct sales approach. So, their style will not be as fancy as graphic design.

The focus is not on design, but the message. The attention is on an effective headline
An ad will include a bolded offer behind everything
Advertising design may involve a more traditional marketing route and use: posters, billboards, or print ads

Which Role is More Challenging?

There is no standard answer for this. Both roles have their own set of challenges. And this depends on their specialty and the objective of the design project. For example, it's harder to mandate a graphic designer to provide output that will sell. Likewise, an advertising designer might need some time to develop brand guides.

However, when there is a detailed brief, an advertising designer's job tends to be easier. More often than not, they will receive a comprehensive brief to start the project. The case is different for graphic designers as their instructions are more abstract. They will need to conceptualize harder to provide distinguishable brand design elements.

Can Advertising and Graphic Designers Work Together?

While they focus on different things, advertising and graphic designers can certainly work together. In fact, with good collaboration, they can create marketing visuals that can catapult your business growth. Here's how.

When an advertising designer presents their creative ideas to the client, the client will then choose their preferred designs. From here, visuals are needed, and that's where graphic designers come in. All these visual assets will then be placed in a brand guide for the client's approval.

Can a Designer be Both Good with Advertising and Graphic Design?

This is not impossible, but it's a hard fish to catch. To know both the principles of graphic and advertising design is no easy feat. Sure, the fundamentals could be the same for both approaches, but it takes expertise and years of experience to become both an effective advertising and graphic designer.

Before you hire one, make sure that you know your business objectives. List down the job specification so you can attract the right talent for your project.

Requesting Ad and Graphic Designs from Penji

Whether you need advertising design, graphic design, or both, our professional designers can deliver the best visuals at a fraction of the cost.

So, how do we provide value for our clients' every buck? Simple – unlimited designs and unlimited revisions at a flat monthly cost.

Added to that, requesting designs from us is a walk in the park.

1. Create

In the Penji dashboard, click "Create new project." Type in the title and description of the project. You can also put a specific size you want, the color palette you prefer, and the file you want to be delivered to you (JPG, PNG, etc.). Click "Create project." A designer will be assigned to your request and will update you about the progress within 24 to 48 hours.

2. Revise

The designer will send you a draft of the design. You can open it by clicking on the file in the thread. If it's exactly the design you want, proceed to step 3. If you want anything revised, click on the part and type in your comments. The designer will revise the image over and over again until you're satisfied with the product.

3. Download

Once you're happy with the design, click the "Download" button and it will automatically be saved to your computer.

See? Easy-peasy! Have the top 2% of designers work for you with no complicated hiring and no contracts. But don't take our word for it. Sign up today.

Conclusion

Whether you need graphic or advertising design, hiring professionals is highly recommended. Given the industry competition, your marketing collaterals must stand out from the rest. Knowing the right techniques is necessary, and only seasoned designers can do this complex task for you.

Updated April 21, 2021

About the author

Ginny Nguyen Ginny is a Marketing Assistant and Content Writer focused on technology, innovation, and business.

Advertising Is in Relation to Graphic Design

Source: https://penji.co/difference-between-advertising-design-and-graphic/